Imagine buying a car or going to a new Chinese restaurant. What would be the first thing you do? Check the online reviews, right? Of course! Luckily, we live in the 21st century where getting information about different kinds of products, services or companies is possible and very easy. All we have to do is check a company’s website or some online forums and the information is right there, available for everybody to see. However, how do you know when some information or an online review is true or not? There are some ways of finding that out, do not worry. This is especially important if you are looking for some information about something important, like moving companies. So, if you are interested in how to spot a fake moving review online, keep on reading. If you do not take heed, you may be looking at reviews for a Sacramento junk removal company because a careless mover damaged all your furniture!
A Moving Review Which is Too Positive
No company is perfect, remember that. Accidents happen, and sometimes it is not about what went wrong, but how the people from the moving company dealt with that situation. Always keep that in mind. So, if you go to a company’s website, and all you can see are the words of praise, something is wrong. Furthermore, clear signs of a fake moving review are words that are overly positive and complimentary. In the end, the most important thing is that a moving company can satisfy its customers’ needs and that the belongings are transferred safely and on time. If you see those words in the comments section, you are in the right place. Otherwise, keep on searching.
A Moving Review Which is Too Negative
And now, the complete opposite. Moving reviews which are overly negative. Many people do not pay enough attention to these negative moving reviews when trying to find storage or a moving company. They usually occur when some dishonest moving companies try to block or hinder the competition. And they do that to ruin their reputation by posting negative comments onto their websites or forums and blogs. The best way to recognize a fake moving review online is by paying attention to the language. If the language is offensive and derogative, it is probably fake.
Pay Attention to the Language
One thing is for sure, the language used while writing the reviews is extremely important. If you are, for example, looking for the best cross-country moving companies, you have to read a lot of comments and decide which company suits your needs the most. So, if you find yourself reading moving reviews written in academic language, you probably stumbled upon fake testimonials. Let us be honest, everyday people use everyday language, not academic one. That is where your focus should be. Always look for moving reviews written in simple language which describe a specific event that occurred while moving or which show content or discontent. Moreover, regular people should not sound like they have a degree in marketing, so if it looks like they do, you are probably reading a fake moving review.
Watch For Very Descriptive Reviews
So, if you were moving all out of sudden, the whole process would go very quickly. That is why people usually do not have time to remember all the details of the relocation process and the names of the movers who helped them. Nobody has time to remember personal names and every single detail. If you come across language that is very descriptive and full of unnecessary details, you are probably reading a fake moving review. For example, which of the two following sentences sounds more natural to you?
- Michel and Anthony were extremely friendly and careful when transferring my belongings from the basement into their big orange moving truck; or
- The guys were careful with my belongings, everything went great.
It goes without saying that the second statement sounds more natural, while the first one obviously looks like an overly descriptive online review, thus, a fake one. If you notice that somebody is trying too hard to make something sound great, it is probably a fraud. So, even though you are in a hurry, and you need to find a moving company as soon as possible, do not be fooled by overly descriptive and positive reviews.
Things Are Just Too General
Another thing to pay attention to are moving reviews which are just too general. Most fake moving reviews have that in common. Those are reviews and comments which are very general and broad, and which offer no specific details about the move. And how could they when the relocation process never happened anyway? So, while reading the comments section and trying to spot a fake moving review, ignore the ‘great’, ‘amazing’ and ‘wow’ comments. What you need to focus on are the specific details that show that the move actually happened. Things like date and time, problems and solutions, and so on. Actual details and substantial information are of great importance when trying to look for an honest moving review and thus stay away from a fake moving review.